If you ask any digital marketer about video they will all tell you it is not going away anytime soon. In fact, “…93% of marketers who use video say that it’s an important part of their marketing strategy — an increase from 92% in 2020, making this the highest percentage of any year since 2015” (Hubspot, April 2021). So with that one fact already in mind here are 10 more reasons why video marketing is so important to grow your business.
#1 Consumers are more likely to make a purchase after watching a video
Data has suggested for some time that consumers who view online videos are more likely than their counterparts to make a purchase. This is often because they see the product/service in action and is a great way of visually showing your potential customers exactly what they are getting and how it works.
#2 Video is not going anywhere
As stated in the introduction, video WILL remain popular. Your challenge is getting the right video length for conveying a message. This is where researching comes in and getting it right for the different social platforms out there.
#3 Youtube as a social platform
The biggest trend that smart brands and businesses should focus on for greater success is the emergence of YouTube as the leading social media platform. That’s right, Youtube isn’t just a video search engine anymore. It’s encouraging interaction and socialising more and more.
#4Youtube as a search engine
Despite also being a social platform, Youtube is still the SECOND biggest search engine after google.
#5 Video can be made for mobile
More than 70% of YouTube watch time comes from mobile devices (e.g. smartphones and tablets). Vertical footage is now more popular than the traditional landscape due to being watched on a device rather than TV.
#6 Videos Builds Trust
67% of consumers believe that video is the most transparent. This means high transparency is the key to high public trust.
#7 Laughter is the best medicine
Things that make people laugh get more shares, more likes and more business. Making people laugh provides you with some of the best marketing.
#8 Video gives good Return on Investment (ROI)
Marketers state that video, when done right, will provide you with the best ROI. Again, Hubspot (2021) states that “Nearly eight out of ten marketers feel that video has a direct, positive impact on sales”.
#9 Customers want to watch videos
Ask any potential customer if a video of the product/service would be more beneficial for them to make a buying decision then the answer would be a staggering YES from the majority.
#10 It’s getting easier to do yourself
With the likes of Tik Tok and other video software made for mobile, it’s getting much simpler to create short snappy fun films for your customers. Adding overlays of text or stickers/images is just a press of a button. Not only this but doing live videos provide customers with unedited content of you, the product or service which again provides more honesty and transparency than any other type of video.
Video is no longer just an advert for TV or just for a Youtube Ad. It’s making more progress every year and with technology making it more simple, everyone can have a go. Want further tips or a discussion about your digital marketing then why not contact us.
Any other thoughts or questions then please feel free to leave a comment below.