A question we get asked all the time is why would you use Facebook Ads as an advertising platform over say the radio or billboards? Well, the answer is quite simple! Its destination! It is where your customers are!
80% of all internet users are on Facebook and they are on it a lot! By utilising this advertising option you are choosing a highly cost-effective finely tuned targeting option that you have complete control of.
It also comes with an added bonus that you can set your own daily budget and it is one of the quickest ways to build your brand awareness.
A bit more detail…..
As a rule, its fair to assume that given the option we would choose a lower-cost means of advertising over a higher cost option as long as it is effective. This is why Facebook Ads in this situation becomes the product to use. As a very budget-friendly advertising option, it is also flexible for your means. With a low minimum budget of £1 a day you can set lifetime or daily budgets and easily decrease and increase at will. However, as a recommendation, we would recommend not going too small and wasting your money as it won’t have the reach. It’s always best to commit to advertising properly. In many situations advertising through Facebook has the possibility of doubling your business growth as long as you are using it effectively.
Brand awareness is also a highly important strategy within your business. Knowing your name and recognising your logo/brand will give customers a sense of security that you are a legitimate company. Facebook ads can help you with this by getting your name out on an already trusted platform. It can help with recommendations by “word of mouth” over social media. More people are likely to recommend a business when asked a question if they are familiar with the brand. GET YOUR NAME OUT THERE!!
Having a social media account that has an outbound link to your website can help with your Search Engine rankings. It can also help with offline sales. Facebook never sleeps, neither does half its audience.
This bodes well for those times of the day where your shop is closed and your phone is turned off this is the time where many people have a minutes peace and may remember about that specific thing they need to sort out or birthday they need to buy for.
So, in summary, Facebook ads allow you to do many things. From brand awareness to getting excellent lead generation for your business. It does not matter if you do online sales or not. You can promote your business and encourage sales through your door. It can be very cost-effective and gives the opportunity to play with the budget that suits your needs. Whether your local or a global business, Facebook Ads have an option that will benefit your business if done properly.
Simply it comes down to one thing. Be present. Remind them of you.
Do you have any other thoughts on Facebook Ads? Or do you prefer using other social media advert platforms? Let us know in the comments below.
Have any more questions? feel free to leave a comment and we will answer the best we can.
Pink Square Media is a marketing company that specialises in online marketing. The information provided is correct on the date of publishing.