Here at PinkSquare Media, we have compiled the ultimate guide to Frequently asked questions (FAQ’s).
Another option is to start typing in a question into Google. Google will start auto-filling in the rest of your question with the most commonly asked questions. It also has a section that says “people also asked”. You should consider answering some of these as well on your website.
> Firstly you can just list them in a question and answer format. In other words, write the question and answer it underneath. This is not too bad if you only have a small list of questions. If there are too many questions and answers then it might become boring for customers who have to scroll all the way through it.
> List the questions and link them to the answer on the same page. This means when people click the question it will auto-scroll down the page to the answer. Questions are easy to find, there is no need to scroll through answers to other questions you are not interested in and there is no additional load time to read the answer.
> You can also set it out using a toggle bar. This means you can have all the questions listed and then click on the question for it to appear below. It has similar benefits to “List the questions and link them to the answer on the same page” but we just think it looks nicer.
> List the questions and link them to the answer on a different page. This is probably the most common way of listing your FAQs. This is great if you have a long list of questions. It also helps you monitor your most popular FAQs. You will also have a higher chance of Google using them in the “People also asked” section. However, people may get annoyed about going back and forth to different pages if they are looking for more than one answer.
As you get more questions, you should put them under different sectional headings to help navigation. You may also want to consider a search bar at some point for people to find your answers quicker.
Google has also changed how it scans your website. It is called Google BERT. It is now looking for questions. Questions in search term sense are called “long-tailed keyword terms”. Google wants to find these. So, if Google is telling you to do something, then do it. Make sure you are being found for common questions about your business, your products or your services.
Some say it is a good opportunity to gain organic traffic to multiple pages in one listing by ensuring each question has links available.
Others worry it could stop people going on to their website. This is because people can just read the answers on google so reduces traffic to their website.
However, as previously stated, if the FAQs are answered well you build trust and professionalism, so although you might have less traffic, the people clicking on your site will be more interested in buying your products or services which in turn increases your click-through and conversion rates.
> Add links to each question to encourage them to your website.
> Be aware of what will show on Google. Don’t post something that gives away your company secrets and skills.
> Do not use it as an opportunity to advertise products. Google will know.
> Remember it is only a part of improving your website traffic. Don’t get caught up in it.
> You can also use yoast SEO to help setup your FAQ structure.
We think an FAQ page is one of the most important pages for a website. Read more about must have pages for your website.
Have any more questions? feel free to leave a comment and we will answer the best we can.
Pink Square Media is a marketing company that specialises in online marketing. The information provided is correct on the date of publishing.